The European Commission, which regulates European markets, said in a statement it was opening separate investigations on the same grounds into Comcast's CCV Universal Studios and Hello Kitty-owner Sanrio. It said it was concerned that consumers were being forced to pay excessive prices because of practices that limit the sale of merchandise across national borders within Europe, and online. The investigations concern clothes, shoes, accessories, and toys on which an image or text is applied during the manufacturing process with the aim of increasing its appeal to consumers, often children.

Google could face yet another EU investigation. Nike NKE , Sanrio and Universal Studios control some of the world's best known brands, setting the terms for how they are used on merchandise. In its statement, the Commission listed as examples the rights to Barcelona football club Nike , Hello Kitty Sanrio and "Minions" and "Despicable Me" both Universal Studios. How Hello Kitty built a massive business empire.

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A Nike spokesperson said the company was aware of the investigation and would "continue to cooperate with the authorities. The new investigations come as Google GOOGL , Tech30 waits to hear whether Europe will hit it with a huge penalty.

The Commission is reportedly preparing to levy a record antitrust fine against Google for systematically favoring its own search results above those of its competitors. The Commission has also accused the company of abusing its market position by imposing restrictions on Android device manufacturers and mobile network operators. Start your day right with the latest news driving global markets, from major stock movers and key economic headlines to important events on the calendar.

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