The production method used for the vodka are "snap frost" grapes; Mauzac Blanc from the Gaillac region of France, and Ugni Blanc from the Cognac region. The juice extracted from these grapes is fermented. Although all vodkas are distilled, the manufacturers of the label emphasize theirs being distilled five times.

The first four distillations of the Ugni Blanc take place in stainless steel column stills ; the Mauzac Blanc grapes are distilled in copper continuous stills.

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These are distilled as far as The final distillation is performed in a traditional Armagnac style copper pot still. Initially launched for the North American market in , NFL footballer Earl Little was one of the first American brand ambassadors to promote the beverage to appeal to the brand's intended urban clientele.

In , Sean "Diddy" Combs agreed to become a brand ambassador for the then struggling 40, cases a year selling product. The work included the development of brand guidelines and growth driver tool-kits for all markets. The brand introduced two flavored varieties to the market in , Red Berry and Coconut. On December 14, the company began airing a " Luck Be a Lady " advertising campaign for Ultra Premium Vodka, directed by Anthony Mandler.

The ads feature a group of elegantly dressed friends Diddy and Frank Vincent , Eva Pigford , Michael K. Williams , Aaron Paul , Dania Ramirez , Chrissy Teigen , and Jesse Williams enjoying a festive night on the town.

The latest flavor was announced in in Sean Diddy Combs's Instagram: From Wikipedia, the free encyclopedia. Retrieved September 5, Retrieved September 2, The genius behind Vodka".

Franz Humer Paul S. Guinness Guinness Black Guinness Foreign Extra Stout Harp Kilkenny Satzenbrau Senator Keg Smithwick's Tusker Windhoek. Booth's Gilbey's Gordon's Tanqueray.

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Baileys Irish Cream Romana Sambuca Sheridan's. Bundaberg Rum Cacique Captain Morgan Myers's Rum Pampero Ron Zacapa Centenario.

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Snap Frost Blue Red Berry Red Coconut Silver Peach Orange Amaretto Brown Pineapple Yellow Apple Green Mango Orange Velvet Grape purple Pink Grapefruit pink Summer Colada [Limited] Gold. Gin Booth's Gilbey's Gordon's Tanqueray.